Salumificio Ferrero was established in Cocconato in 1978, following the charcuterie business initiated in 1949 by Guido Ferrero. At a young age, Guido embarked on the profession of a pork butcher, dedicating himself with passion and skill, leading to the production of high-quality cured meats: from raw salami to cotechino, cooked salami, and cooked ham made from both leg and shoulder cuts.
Giovanni,
Guido’s son
in 1991, had the foresight to introduce, alongside various sausages, the traditional Piedmontese dry-cured ham, now known as Prosciutto Crudo di Cocconato. This product has ancient roots in our region and was successfully revived, thanks in part to the village’s microclimate at 491 meters above sea level, which is ideal for curing, and the excellent raw materials sourced from local pig farms.
The business continues with
the founder’s grandson,
Guido
who has also shown a deep passion for the family trade. His recent innovation is the so-called “bricchetti”: raw salami mixture encased in goat casing and shaped like a cigar, which, due to their flavor and form, have become the most sought-after product at present.
Natural
product
Thanks to dedication, artisanal processing, quality raw materials, and the climate, Salumificio Ferrero has achieved a natural product that requires only salt and various spices for preservation.
Controlled
supply chain
The company follows a controlled and complete supply chain, except for the breeding stage, although the pigs come from nearby farms.
The laboratory
in the village center
Within the workshop, located in the heart of the village, the processes of slaughtering, cutting, meat processing, and subsequent transformation into the final product take place.
Prosciutto Crudo
di Cocconato
is made from the pig’s legs, technically referred to as “cosci.” These legs are trimmed into the characteristic “drop” shape, placed on shelves, and covered with less salt compared to other types of dry-cured hams, as the excellent quality of the raw material and the climatic conditions favor perfect salting without excessive use of salt.
Contact information
Ferrero
Via Vittorio Veneto, 5
14023 Cocconato (AT)